A Planet-Positive Ethos
Our Partnership with Provenance
Wellness companies use labels like “eco-friendly” and “sustainable” all the time. But are they more than just buzzwords? And how can you tell who’s really walking the talk? (These are good, important questions!) That’s why we partner with Provenance—so you can see third-party-verification of the sustainability story behind what we sell.
By sharing the facts about how our partners*—make things, we hope to empower you to shop with confidence.
Empowering You to Choose Ayurvedic Goods with Proven Positive Impact
Healthy societies start with healthy individuals. And true wellness comes from living in harmony with nature. At Haveda, that means putting people and the planet first. Now, thanks to Provenance, you can see the full sustainability story behind featured brands on our site.
See Your Impact with Sustainability Badges
Everything you purchase (anywhere!) has an impact on the planet. With our Provenance-powered Sustainability Badges, you can see the planet-positive initiatives behind items in your cart.
Powered by blockchain and open data, these Sustainability Badges share all the need-to-know stories about the impact of items you buy at haveda.com. Each badge is connected to a Proof Point in the Provenance Framework (a collection of 50+ impact claims spanning Community, Climate, Nature, Workers, and Waste)—all verified via Provenance by supply chain data and third-party proof.
That way, you can easily see the social and environmental impact of your purchase. Look for badges like Organic Ingredients, Fully Compostable Packaging, Carbon Offsetting, and more!
Provenance Does the Sustainability Homework So You Don’t Have To
Simply click on any Sustainability Badge to learn more about each proof point. Provenance’s badge claims and criteria are constantly updated in line with evolving ESG terminology and compliance standards to hold us to a high level of accountability.
Who is Provenance?
Provenance is an independent social enterprise and certified B Corp that’s committed to transparency and protecting against greenwashing. To help you drive change through your purchasing power, Provenance works with brands like Haveda to make sustainability information available online and in-store via QR codes. By connecting claims to evidence from the supply chain or third-party verification Provenance helps you shop in line with your values.
*Many Partners Signed Up—and Many More to Come!
We’re busily getting all of our partners set up with Provenance. Right now, you’ll see Sustainability Badges on product pages for many of our brands—with many more coming soon! Sustainability is top of mind with all of our partners.